How to Create Instagram Reels To Create Engaging Content: Tips & Tricks - Social Watch Skip to main content

What are Instagram Reels? 

Instagram’s reels feature is almost an exact copy of Tiktok. A new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 60-second multi-clip videos with audio, effects, and new creative tools. Instagram Reels is the fastest way to reach more audiences and gain followers on the platform. Read on to know how to make Instagram reels.

Best Part of Instagram Reels?

Unlike feed posts or stories, your reels will reach people who don’t yet follow you. Because Instagram is pushing reels so hard on the Explore tab, you have the opportunity to reach a very wide audience with just a few seconds of video content. Jumping on popular trends or using trending audio tracks can improve your results even further.

A little bit about how it started…

Instagram launched the Reel in August 2020 when Tiktok was banned in India. The Silicon giant company used this move to introduce its own short video feature inside the app called Reels. Reels are a fun, engaging way to create video content with music, voiceovers, text, stickers, and other special effects. Creators are now getting a lot of reach and new audiences as Instagram itself promotes it, that’s one of the reasons why you should join Instagram and create your own Reels. Well, that said, let’s check out how you can make a Reel on Instagram.

Maximum length of Instagram Reels

Instagram Reels can be 15, 30, 60 or 90 seconds long.  Meaning the max length of Instagram Reels is 90 seconds.

How to Make Instagram Reels: Super Easy Way

Instagram reels is a crazy feature provided by the platform Instagram itself, where the majority of scrolling is done by surfing reels only. The motive of creating reels is different for different people. Some do it for fun and some use it as a digital marketing strategy for their business. 

You can add your favourite music, special effects, filters, and much more with Instagram Reels. Sharing some of the best and most effective ways on how to make Instagram reels. 

Creating Instagram Reels is really easy! Let’s find out on how to make Instagram reels!

1. Launch Instagram App

To begin with, start by launching the Instagram app on your mobile device and tap the plus icon in the top-right corner of the screen to open the dropdown of Instagram camera options. You can also do that by sliding left from the homescreen.

2. Go to Reel Section 

Secondly, in the menu on the bottom of the screen, you’ll see various camera options. From here, choose the Reels tab.

3. Set Timer

Further, when you start with creating a reel, the first thing you should do is set the Reel length. You can adjust this by selecting the timer icon on the left hand side menu. You can choose between 15 seconds, 30 second, 60 seconds or 90 seconds. 

4. Add Audio

Next, click the Audio button on the left-hand side panel to choose audio from Instagram’s library.

It will show the top trending audios; plus, you can also search for any specific music tracks in the top search bar. Besides this, you can also drag the slider to choose the section of the track you want for your video. 

5. Playback

Below the timer icon you’ll see the Speed icon which defaults as 1x. You can select that button and adjust the playback speed. Fasten or slow down part of the video or audio you selected. 

6. Filters & Effects

You can also choose from a variety of effects Instagram has provided. Then, record your video with various filters.

7. Add Video Clips

Start adding video clips that you want to create a reel out of.

You can trim each of the clips accordingly. Additionally, you can also include photos if you want to. 

8. Add Text

One common move on Reels is to have text appear and disappear on the beat — follow the step-by-step instruction below to make it happen!

  1. Type out your message.
  2. Use the style tools along the top of the screen to adjust the alignment or color, or add stylistic flourishes.
  3. Select a font from your options along the bottom of the screen.
  4. Tap Done.
  5. Now, you’ll see your text on a preview, but there also will be a little icon of your text on the bottom left. Tap that to adjust when in the video clip your text will appear, as well as the duration.
  6. If you’d like to add additional text, tap the Aa icon again and repeat the text editing process.
  7. When you’re happy with your video, tap Share To.
  8. If you want to change the duration of the text, tap it and drag the slider on the bottom to where you want it to be visible. 

9. Preview your reel

Once you’ve added all the videos and pictures, tap the Preview button to check your slideshow video. Customize it according to your requirements. 

10. Share the reel 

  1. Once done, click on ‘Next’ and add the caption of your Reel. You can also add up to 30 hashtags along with your caption.
  2. Tap on ‘Cover’ to select a thumbnail for your video.

Once done, click on ‘Share’ button and your Reel will go live. Once you’re satisfied with your Reel, click Next to share the Reel. Don’t forget to add a cover image, caption, and hashtags before you hit Share.

You can also save it as drafts if incase you would need to make any changes later.


Very evidently, video is the future of Instagram. Instagram reels came into the field of social media entertainment and business in 2020 when Tik-tok got banned. Since then, Instagram reels ruling today in the world of social media. 

Want your 15 (or 30 or 60 or 90) seconds of fame? Make an Instagram Reel. Reels are your ticket to video Instagram success. It’s really as straightforward as that. 

Team SocialWatch

Our Aim is to help millions of marketers and business owners discover how to make the best use of social media and content to connect with your audience to drive traffic, generate awareness, and increase sales.

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